Pros & Cons of Flat Design

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One of the more popular web design trends is flat design. Flat design is a minimalist approach that emphasizes open space, bright colors, and a two-dimensional layout. Because of how simplistic the design layout is, the user will focus solely on content and typography rather than imagery and videos. Flat design is often used in mobile apps and responsive design, where the minimalist approach helps make navigation simpler. Designers have different opinions on flat design and whether or not it is a worthwhile trend. Here are the pros and cons of using flat design for your website.

Pros

1. Flat design uses clean, sharp visuals. Flat design is two dimensional, so everything is cleaner, sharper, and more distinct. Buttons are rectangular, square, or clear -cut circles. Colors are brighter and use less tonnage, which improves the aesthetic appearance. This approach is not only eye-catching, but improves usability since it is more intuitive.

 2. Flat design shifts the focus to content and typography.  Because flat design is simple and two dimensional, the user will be intuitively drawn to the typography and content. This can be a great way for businesses to draw users in to what the services are and what the mission of the business is. It also works well to improve Ecommerce because of minimal distractions that would otherwise pull the user away.

3. Flat design is great for mobile applications and responsive designs. Flat design uses big, bold buttons that are easier for mobile users to tap. They also eliminate the need for mobile users to zoom in. This can increase mobile commerce and customer satisfaction.

Cons

1. Flat design is too simplistic for many designers. Flat design limits the decorations able to be used. This may not be good for some businesses, depending on their model and what their needs are. It’s also harder to convey image complexity with two-dimensional flat designs.

2. Flat design makes color palettes harder to match.  When you are using bright colors with minimal to no tonnage, it is more difficult to match colors without making the design look boring.

3. Flat design is trendy. This may seem like a positive, and it is, for now. But we all know that all trends go out of style at some point, and flat design is probably not above the fray. Designing an entire site on a trend can make your life harder in a few years when something better comes along.

A growing trend in web design is flat design. Flat design’s minimalist approach has pros and cons, and businesses must be the ones to decide which design is right for them. Flat design’s sharp visuals; focus on content and typography, and usability for mobile design makes it a plus for some. However, its simplicity, color palette matching problems, and trendy qualities make it a negative for others. Bearhat Studios Orange County based, intuitive design agency can help discuss the design options available to you and your business to see if flat design is right for you.

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